Comparison
Stop renting your customers.
Most places that sell Notion templates keep a cut and keep your buyers. Vellum is the destination for the audience you already have: your own branded store, your own Stripe, your own list. Here is the honest side by side, including where the marketplaces still win.
| Where you sell | Platform fee | You own the customer | Built-in discovery | Built for Notion |
|---|---|---|---|---|
| VellumThis is us | As low as 0% on Business. 7% Free, 2% Pro. Plus your own Stripe processing. | Your own Stripe, your own buyer list. | No. Vellum converts the audience you already have. | |
| Notion Marketplace | 10% + $0.40 per sale (+1% FX outside US) | Email capture is opt-in; list is restricted. | Yes. The official Notion template gallery. | |
| Gumroad | 10% + $0.50 direct, up to 30% via Discover | You can export buyer emails. | Yes, but 30% on Discover-sourced sales. | |
| Etsy | 6.5% + $0.20 listing fee per item (plus processing) | Etsy restricts marketing to your buyers. | Yes. Large marketplace search. | |
| Lemon Squeezy | 5% + $0.50 (+1.5% international) | Export available, but Lemon Squeezy is the seller of record. | No, not a discovery marketplace. | |
| DIY Stripe site | Stripe processing only (~2.9% + $0.30), no platform take | Total ownership. | No. You build all the traffic and the storefront yourself. |
Vellum
This is us- Platform fee
- As low as 0% on Business. 7% Free, 2% Pro. Plus your own Stripe processing.
- You own the customer
- Your own Stripe, your own buyer list.
- Built-in discovery
- No. Vellum converts the audience you already have.
- Built for Notion
- Live preview of the real template, delivered as a one-click Notion duplicate.
Notion Marketplace
- Platform fee
- 10% + $0.40 per sale (+1% FX outside US)
- You own the customer
- Email capture is opt-in; list is restricted.
- Built-in discovery
- Yes. The official Notion template gallery.
- Built for Notion
- Live preview of the real template, delivered as a one-click Notion duplicate.
Gumroad
- Platform fee
- 10% + $0.50 direct, up to 30% via Discover
- You own the customer
- You can export buyer emails.
- Built-in discovery
- Yes, but 30% on Discover-sourced sales.
- Built for Notion
- A generic digital checkout that is not built for Notion templates.
Etsy
- Platform fee
- 6.5% + $0.20 listing fee per item (plus processing)
- You own the customer
- Etsy restricts marketing to your buyers.
- Built-in discovery
- Yes. Large marketplace search.
- Built for Notion
- A generic digital checkout that is not built for Notion templates.
Lemon Squeezy
- Platform fee
- 5% + $0.50 (+1.5% international)
- You own the customer
- Export available, but Lemon Squeezy is the seller of record.
- Built-in discovery
- No, not a discovery marketplace.
- Built for Notion
- A generic digital checkout that is not built for Notion templates.
DIY Stripe site
- Platform fee
- Stripe processing only (~2.9% + $0.30), no platform take
- You own the customer
- Total ownership.
- Built-in discovery
- No. You build all the traffic and the storefront yourself.
- Built for Notion
- A generic digital checkout that is not built for Notion templates.
Fees verified June 2026. We re-check before every update. Stripe processing applies everywhere and is separate from any platform fee.
Own the audience you worked for.
Set up a branded store, keep your buyer list, and pay less as you grow. Free to start.
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